Modern campaigns are complex and
sophisticated, and require specialized knowledge that is difficult
to obtain--even for individuals who have studied political science
and other social sciences in college. The Democratic
Campaign Management Program provides training in the theory and
practice of today's campaigns in interactive and comprehensive
seminars taught by political professionals and elected officials
from across the country. Topics include:
The Theory of Campaigns: This
seminar covers the essential principles of modern campaigning:
campaign strategy, targeting, voter persuasion, and mobilization.
Message Development: The success
of a campaign rides on its ability to develop a message that speaks
to voters. Topics include: What is message? What
are the characteristics of a good persuasion or mobilization
message? How should and does a campaign develop its message?
TV, Radio and Direct Mail: Radio,
TV and direct mail are the major media that campaigns use to deliver
message. Topics include: Media strategy, characteristics
of good TV and radio ads, design principles for direct mail, and
creating a model direct mail program.
Field Operations: Field
operations raise the candidate's visibility, identify the voters
needed to win elections and build the volunteer organizations
necessary to mobilize voters.
Election Day Operations: Election
Day operations get the vote out and provide presence at the polling
places. Topics include: The Election Day plan, polling
place operations, and voter mobilization.